Point of sale marketing customer experience is the key.docVIP

 PAGE \* MERGEFORMAT 8 Point of sale marketing customer experience is the key Today, the face of extremely rich market of goods, many dazzling brand, consumers choice when buying goods widened considerably. For the purposes of public business, a competition to attract consumer attention to the ‘battle’ is not heated at all times underway. Once upon a time, a television advertising sales will be able to obtain title to the brand is no longer the era. According to AC Nielsen survey, the current role of television advertising more is to enhance the memory of consumer products, other media such as newspapers, outdoor advertising and on the network information that may further increase the understanding of consumer products most consumers can buy them for the impact of impulse, it is the placement of terminals at the retail point of sale marketing. What is the point of sale marketing it? It is for the consumer’s buying decision-making process what kind of impact? What are the selling point of a successful marketing case for marketers learn? Point of sale marketing in Western countries the development of situation? With these questions, ‘successful marketing of’ an interview with University of Milan, Italy, Giuliano Noci Business School professor, is one of his research experience in the consumer buying decision-making role. ‘Successful marketing’: Could you talk about what is on sale at point of marketing? With experiential marketing, store POP advertising what is related? Giuliano Noci: According to the American Marketing Association, marketing professional dictionaries, point of sale marketing is through store design, commercial advertising, visual display, or in the retail store promotions and other forms of marketing carried out inside the terminal. Point of sale marketing to use as a marketing tool or tools can improve the shopping experience, thereby enhancing customer to a brand or product’s overall experience, so from this level, it is closely associated