Positioning theory has not become obsolete.doc

 PAGE \* MERGEFORMAT 4 Positioning theory has not become obsolete Editor’s note: Author from the daily life of small Dangkai imagination, earnestness warning Most of the businessmen, positioning theory, not out of date. This is a good practical article, a small business person worth a visit. Recently in a series of a newly opened hotel to eat several meals, but also prepared to eat, my friend says that it will bring to eat again. If the shop owner was eating mushroom, is used to eat shabu shabu, and when people are packed to go. Some seem to be the owner of the hotel balcony regulars who sat in the noisy hall, where also relish. Satisfied and eat out, think of the store why they run the fire. Re-handicapped patrons would say that a good mushroom fresh, not greasy, eat a lot of lavish meals, Delicacies, come here, not just mouth delicious, belly Ye Hao Guo; not only is delicious, after Ye Hao has also been eating more do not gain weight. But here we can think of one now seems to have become some of the old marketing theory, positioning theory. 90 years after the introduction of integrated marketing communication theory, positioning theory, some people say outdated, because no longer bit may be set, the product (service) in an increasingly homogenized. It now appears that we can not simply close the door and it sounds in theory. The development of things have uneven. Along with the bustling market and the U.S. started near the Chinese market, has a great gap between the theory obsolete in the United States in China may be timely. Take the product and the degree of homogeneity of the market, China is due to information transmission speed, accessibility and other reasons, they still exist in the U.S. market more than the differences, like this hotel, they use the / is that the types of market differentiation, and their mushroom mostly Yunnan, Guizhou, Sichuan, and in Jiangxi rare, more importantly, they took advantage of this conceptual differences, Jiangxi, no