Post-WTO China International Marketing Strategy Research.docVIP

 PAGE \* MERGEFORMAT 11 Post-WTO China International Marketing Strategy Research Abstract join the World Trade Organization is not only to our economy as a whole, life has brought great changes, but also great changes have taken place in international trade, so that trade occupies an important position in the international marketing activities, is facing new choices and challenges. All aspects of marketing, whether it is market research, market development, marketing teams and marketing mix have emerged out of the new economy. On the one hand, the international marketing space expanded, more advanced marketing techniques; while the other hand, an increase of the complexity of marketing, marketing has also increased the difficulty. China’s accession to WTO, brings new market rules of the game, new ideas, knowledge, technology, capital, talent and a huge market around the world. Since accession to WTO, to reduce barriers to the international market, Chinese enterprises will have more opportunities in the global consumer market developed to demonstrate strength and develop their own business, and realizing transnational operations. This article discusses the domestic and international marketing theory development and application of business in China, analyzes the problems of development, pointing out that the international marketing prospects in China and Chinese enterprises after WTO entry deal with international marketing strategies. Keywords: international marketing, the development prospects of coping strategies AbstractAfter china entered into world trade organization, Great change has taken place. The each aspect of marketing, include market investigation, market explanation and marketing troops, is reflecting new economic impact.On the other hand, the realm of the international marketing extended, the technique of the marketing is more advanced; on the other hand, the complexity of the marketing ran high, the difficulties of the marketing enlarge, too.Thi