Potential sources and upgrade the dairy to do.docVIP

 PAGE \* MERGEFORMAT 9 Potential sources and upgrade the dairy to do Since the constraints of shelf life of dairy products, compared to other consumer products, the dairy marketing channel is more complicated. Currently the dairy industry channel marketing model is relatively simple secondary cities to regional agency-based, self-important city has a business system, and in the capital city’s marketing model is relatively complex, there are two major marketing operation modes: One is the delivery platform for the system: that with the larger regional market, the second groups of a relatively dense network of providers (also known as the postman alliance mini cold storage and delivery provided by the manufacturer of vehicles (tricycles based on human and bear part of the distribution of salaries on the condition that the franchise joined the distribution of products from customers. At the same time provide a platform for manufacturers to run every single member of the platform according to the number of channels and marketing resources to provide a different season 4 assistant clerk. In each city generally has 10 to 15 distribution platform, currently Yili, Mengniu represented. This model network-intensive, advanced market concepts can penetrate to the dealer, especially new shop city is very obvious advantages. But disadvantages are also very clear: such as high cost, potentially improving the product’s fixed costs, selling prices tend to be end price controls, R amp; D center for the breeding of the secondary market environment, dealers profit limited and single product delivery, resulting in multiple operations secret operations, manufacturers or accommodation, or constantly changing platforms, leading to market caught in an unstable state in. Another is the traditional distribution model mesh two postmen: the manufacturers within the region directly from hundreds of wholesale delivery network, its distribution to the terminal mode of operation. This m