Policy is dead people are living!.docVIP

 PAGE \* MERGEFORMAT 6 Policy is dead people are living! To develop appropriate marketing policy of the company’s leadership things, flexible use of policy sales staff. Seem rigid uniform sales policies, in fact, could have a variety of interpretation and implementation of the method. Talk about policy on the client’s interest point of When the sales staff to customers to advertise sales policies, often a client’s refusal to open would be. This is mainly to the sales staff when customers ask, ‘I need your products agent what conditions’, the salesman’s answer let them down. Because most of the sales staff will directly answer customer questions. The better way should be the first customer to answer our customers benefit from the set point, and then answer the conditions of access to these benefits, so that customers will be more receptive. For example ‘Kinley’ conditions are ripe for the agents ‘Kinley’ products exhibition hall, there are specialized to engage in ‘Kinley’ product sales. This requires that the channel has to pay, such as the display of products purchased, personnel costs. If the sales staff a beginning that these conditions, the result often is that you finish, you also finished. Customers will not tell you the interest of his points that he has put you out of the office. Therefore, the sales staff benefit from the agents point, the factory support, and the conditions of such agents will need to combine multiple terms, and first introduced the favorable terms to customers, much greater chance of success. Use policies to encourage the channel Many sales staff who felt this way, when asked to do annual sales channel business plan, the channel is always the target lowered as much as possible, if the sales personnel requirements to improve sales plan, the channel factory business immediately took the opportunity to request support policy. Experienced sales staff is the same in turn, using this method to achieve their goals. For example to the c