Plainly advertise.docVIP

 PAGE \* MERGEFORMAT 17 Plainly advertise For many export-oriented enterprises, whether it is to do the brand, or investment, distribution, shop, have missed Yaoda ads. With the era of media fragmentation, in the past can come up with 30 million to a national brand through television started, and now brought by conventional way to try, but even the ads are not enough investment. What is the purpose of advertising? Some people would say it is widely advertised, so we all know, but we know that many high-profile brands, in the end did not buy it; except in some brand advertising is aimed at creating a momentum investment, most of the company pays for The primary purpose of advertising or for sale! Only see the sound but not the sales, passion for business is not sustainable in how long. Why Qi Cheng advertising costs to fly We have to face one reality is that corporate investment in advertising costs each year is increasing, the effect was declining, many companies make sense to the money, is more than just half, more accurate than the Qi Cheng. According to research data, many Chinese consumers are ignored, and even to resist advertising, is higher than the West is worse than consumers; 2004 statistics show that 72% of television advertising time, the audience make the switch or leave the room, this figure is not only ahead of many big countries, but also beyond the 1999 42%. If anyone has doubts, I say my personal experience to see if you have the same feeling: It is now being vigorously its outdoor advertising Road, highway billboards everywhere, but when you drive a car, or back and forth, do you remember in the end Who is out? Even if you remember some nice pictures, some funny slogans, the question is, do you still remember who is that? We know that these large billboard company has spent a considerable price, however, was up a dogfight, then the actual results so far? Now the audience and other outdoor video media being corporate attention, the actua