Policy factors into a household electrical appliance enterprise development stumbling block.docVIP

 PAGE \* MERGEFORMAT 15 Policy factors into a household electrical appliance enterprise development stumbling block In recent years, China’s household electrical appliances has entered a relatively stable, mature, standard development track. Enterprises out of the market competition means a single price, showing a product, service, brand diversification of the situation. Pattern in the market, the brand concentration rising, top ten brands accounted for more than half of the market share, consumer brand awareness is rising. Home appliance chain, and other modern channels appear, once the industry has also accelerated the reshuffle will be a number of strength is weak, the poor competitiveness of SMEs eliminated. While actively developing overseas markets, but also to some extent alleviated the household electrical appliance enterprises overcapacity, falling profits embarrassment. I found that, in our prosperity and development behind the appliance industry, companies are faced with the country’s economic growth mode transformation, the implementation of macro-control means, the macro-level policy of the constraints. This will also become China’s household electrical appliance enterprises to participate in market competition in the next few years the biggest obstacle. Energy-saving environmental protection threshold increase This year, Premier Wen Jiabao in his government work report clearly pointed out that in 2006 China’s energy saving target could not be completed. In some places behind the growth of the economy is speeding expense of the environment in many areas of the energy consumption is not compliance. Home appliances, air-conditioning as a two-consuming products, in production consumption of copper, iron and other resources in the use of the process also consumes energy and other resources has become a breakthrough point for many local governments to reduce energy consumption. In the future, it is imperative to upgrade the level of energy-saving a