Practical teaching courses in automotive marketing the use of.doc

 PAGE \* MERGEFORMAT 9 Practical teaching courses in automotive marketing the use of [Abstract] In this paper, sales of automobiles and this course as an example described in the vocational education should be the role of traditional teaching methods, based on the strengths, using a variety of practical teaching methods, stressing theoretical teaching and practical teaching and organically integrated to improve practical ability of students to give the students a platform for innovation, take the characteristics of the teaching of the road, the only elite education. [Keywords:] automobile marketing mode of teaching methods of teaching practical teaching Automotive Marketing courses in automotive technology services and marketing professionals of the most important of a professional core courses, through this course of study, so that students understand the layout of the automobile industry and establish a modern marketing concept, complete control of automotive technology to serve the basic theory of marketing and marketing skills, training students to apply marketing is to analyze and solve real problems in the automotive marketing ability, so that after graduation they can adapt quickly to plan and car automotive marketing and sales positions. However, a long time, due to the teaching resources and conditions, sales of automobiles and has always taken a relatively simple course of classroom teaching methods, teachers and students of the potential for innovation can not be fully realized. How to improve the practical ability of students to give students a platform to create? Faced with this problem, we should be based on the characteristics of higher vocational education, combining professional and geographical circumstances and adopt flexible teaching methods, teaching and practice of teaching theory organically combine practical teaching emergent meaning. First, the significance of practical teaching (A) the practical teaching of social development need