Poor sales in the end how to do this-.doc

 PAGE \* MERGEFORMAT 30 Poor sales in the end how to do this? Sluggish sales and poor operating performance of all the company’s most headaches, most troublesome thing. Sales poor for many reasons, product quality, but may be closed, or product positioning is not accurate; it may be too long delivery cycle, or supply system is not perfect; it may be pricing does not fit with the target consumer groups, or less flexible and convenient payment method; may also be a sales promotion or advertising is not in place or put result of a lack ... ... yet more. Sales for the poor performance of companies usually take the following measures: First, to increase advertising spending to increase promotional efforts to cut prices, discounts, coupons, points, etc.; two raise sales commission incentives in recognition of sales of stars, incentive sales force; 3, dismiss poorly performing sales manager or sales director, from the outside to introduce and employ a new sales manager or sales director; 4, rectifying sales team, sales team, big shake-up. All these measures for a certain period may promote sales of the upgrade, but not fundamentally improve the poor sales situation? The face of poor sales, businesses in the end how to do this? This issue will be three live lively start to analyze the case of diagnosis of the problem. A mall - better than the discounted solution A mall is a large-scale comprehensive shopping malls, located in the capital, the main ring road, the main business of high-grade goods. Every weekend or holiday, the mall crowds surging with one of prosperity, turnover increased several times than usual, but a weekend or holiday, the mall’s turnover was plummeting, showing cyclical fluctuations, while fluctuations The engine lies in store whether to implement marketing plan, because many consumers shopping enthusiasm is discounted merchandise to instigate peace together. In other words, A mall once stopped at weekends or holidays merchandise promotions, sa