pop terminal lure you top university.doc

 PAGE \* MERGEFORMAT 12 pop terminal ‘lure you top university’ POP advertising that is purchased on-site advertising (POINT OF PURCHASE), it can seize the psychological weakness of customers, using exquisite copy to the customer with emphasis on product features and benefits. POP stirring up the terminal to buy passion, has been the industry described as ‘second salesman’. Information shows that: ‘customers to buy in the sales field, two-thirds or so of random non-pre-planned purchase, about one third planned to buy. ‘ Attractive POP advertising, not only can stimulate consumers to buy random (or impulse purchase), but also effectively make consumers planned to purchase a resolute decision that the way to achieve real-time purchases. Therefore, the production of the success of POP, the effective use of POP advertising media properties, can be sold on-site, play the most crucial and most direct consumer incentives and incentives to achieve an unexpected effect of the terminal to promote. POP Function: lure you to enhance attention POP attractive potential to arouse consumer desire to buy, causing consumer interest. Therefore, to make full use of POP functionality, emphasis on product advantages, enhance the consumer’s attention. Serve this function: Almost most of the POP advertising, we should first inform the function to play the new product. That is, when new products are sold, they must coordinate with other mass media, in the point of sale terminals to inform consumers of new products to market sources, the demands of new product performance, price, so that consumers remember the product and brand awareness, characteristics, and inform the use of consumer products and methods to attract more consumer attention, stimulate their desire to buy. Consciousness-raising function: Although the products in the pre-operation has already begun to use a variety of mass media to carry out extensive publicity, but when consumers into the consumer end, we often will