Plant trees or grass- - Sales of brand and the dialectical relationship between.doc

 PAGE \* MERGEFORMAT 15 Plant trees or grass? - Sales of brand and the dialectical relationship between Sales and brand of paranoia paranoia, respectively, brand and sales of Chinese companies to treat the two extreme attitudes. Extreme is their commonality. The curse of Chinese enterprises: sales of paranoia Chinese companies are everywhere sales of paranoia. No matter whether large enterprises small enterprises, whether primary or sales executives, sales of almost no one to get rid of the curse. Nothing wrong with the pursuit of sales of businesses, sales data, profit targets is the existence of the business have been for economic reasons, but one-sided pursuit of sales, hungry pursuit of sales, will leave after-effects. Some sales with market growth, and some do not have the market in sales growth, the same amount of sales, contribution to the growth of the market is entirely different. Sold simply on the surface the number of sales are in fact benign and malignant divided . So as a long-term business operators must maintain a Chongrubujing clear on sales, not because of impressive sales data easily complacent, first figure out which is high quality or low quality of the sales volume, and then come back the next layout round of marketing actions. The law won, the first factor is far away from the failure-oriented. Each volume has different subtext behind, and to do business, do marketing, be sure to guard against unhealthy sales. This is an aspect of the bubble era, sales are not accidents. We see the domestic market with sales of the most common foam. Foam volume 1: the sales of junk dealers brought the bubble move. Dealer sales strokes abuse often occurs in the bubble into a new brand new field of marketing process. Because the new just listed, channels, immature, in order as soon as possible the so-called sales, dealers tend to give up eligibility to give up on regional strategic marketing planning, to abandon the systematic operation of