Prediction strategy in overseas markets.doc

 PAGE \* MERGEFORMAT 11 Prediction strategy in overseas markets Overseas market forecast management is a prerequisite for the success of export marketing. To do this work should start with the accuracy, timeliness, availability, and the choice of a good satisfactory economic forecasting methods, and then onto the overall management market forecasting. Accurate forecasts can make timely adjustments to corporate product mix, target specific target markets and consumer groups, ahead of the competition and gain more business opportunities. Because the relationship between distance and cultural background of overseas market forecast than domestic market forecast is concerned, there are more difficult. It must be based on adequate market research and thorough data analysis of the foundation. China’s export enterprises should access to information capabilities, data processing capacity to learn and improve. I believe this paper, general manager of export enterprises have a good reference value. A few years ago, a foreign trade company of industrial silicon exports. By virtue of their optimistic about the potential of this product, using his great skill and a wide range of international trade channels, in cooperation with the smelter, an attempt to vigorously promote the product. Through strict quality checks, quickly opened the export situation, the sales market from the original Japanese quickly spread to South Korea, China Taiwan, South Africa and other countries and regions, and even the United States and Europe, customers orders came from afar. Industrial silicon market outlook appears bright. The initial success of the company feel encouraged Market Forecast in the absence of careful analysis of the situation, immediately decided to increase investment, expand production and yields doubled. Products come out immediately after the set in Hong Kong warehousing for shipment. However, the short-lived, less than a year, because of the global economic crisis, combi