Post-consolidation era of Chinas domestic distribution value chain.docVIP

 PAGE \* MERGEFORMAT 17 Post-consolidation era of China’s domestic distribution value chain Passed and when drug marketing on the road we have gone through more than 10 years. With its own executive conduct are, but also the formation of a mature operating routines and operating procedures, in other words is the core spirit of the new investment (although the spirit is only now forming, but the kernel originally exist) with me to create a ‘post-integration Age distribution of China’s domestic value chain ‘, the value chain through the distribution of our co-operation with the business beginning to end. During this period I through linking, Tong Novo brands listed operation, the country more than 1,000 cities above county level were demonstrated, the results fairly gratifying. Today, there are colleagues in the industry had different levels of copy, there are successful and failures, and perhaps not truly understand the chain of joints where the copying traces of heavy, failure is inevitable. Tiny bit more understanding, more attempts, the industry is very promising. What is a post-integration era Until now, marketing has entered the post-marketing era, after the advertising war, price war, end war, promote war, speculation warfare, naval warfare were many Chinese companies are in the midst of unprecedented marketing confusion and confused. To the marketing mix (product, price, channel, promotion) as the ideological core of the traditional marketing, face severe challenges, new marketing wave after another and to the -- Forward by the fragmented system of strategic marketing ideas and tactics change; to product-centric marketing toward marketing, brand-centric change; to price competition in the forward-oriented marketing to the entire value chain of marketing for the incentive system change; to channel , end-snatch-based marketing to build a positive partnership for the marketing channel change; for sales and advertising as a means of marketing being integr