Post-investment era of dominant business strategy.doc

 PAGE \* MERGEFORMAT 6 Post-investment era of ‘dominant business strategy’ Chinese Medicine Merchants at this stage highly competitive market, how to grasp the key link to business-led particularly critical. ‘Dominant business strategy’ is the daily business processes in the enterprise, through rational planning, focusing on the layout of the product, media, regional, distributors, etc., through the development of targeted and supportive policies, to achieve a focused product promotion , the media delivery utility maximization, the leading regional market performed well, and thus concentrate manpower, material, financial and other advantages to focus on market operations and market operation to achieve the best returns. And, through this focus, the direction of the ‘dominant business strategy’, to establish an effective management mode of operation, driving other products and markets rapid increase, creating a virtuous cycle of market operations. ‘Dominant business strategy’ includes four levels of the main aspects: (A) to determine the dominant product [Core]: According to the division of product channels, each channel of choice 1-2 dominant species (species not conducive to business to focus too much advantage of resources to conduct market operations), given the focus of policy tilted through a full range of market operation: aerial advertising, print media, integrated communication, the terminal display and a series of effective means of promotion, in the 2-3 months period of time to build up 3-5 months ‘star varieties’ to improve their overall sales and market influence ! Investment in modern pharmaceutical enterprise in accordance with its products, the actual situation of product lines can be divided in accordance with the adaptation of the channel: Clinical varieties, species and distribution of specialty varieties of speculation. Are so divided, the one great advantage is that each type of product according to the channel characteristics of target