Platform for SMEs region abolition Discussion.doc

 PAGE \* MERGEFORMAT 9 Platform for SMEs region abolition Discussion In the fierce competition of the pharmaceutical market, a number of consulting firms in the medium and small pharmaceutical companies to prescribe difficult, it is recommended to reduce large area manager for the management of links, is intended to increase savings, reduce costs, and was justified flat-style management. But doing so, business is easy because of competition forced into a corner; under the auspices of this line of thought, is not the provinces, autonomous regions and city manager, or representative directly face the end of the cut it? Embarrassment resulting from the market shaken by the way the management matrix is actually a large area due to the actual function is not understood. Between static and dynamic region both offensive and defensive body In the prescription drug sales management organization, business marketing services of several provinces together into one management platform to work relatively independently, known as Regions. Typically, there are professional offices, two-tier hybrid offices, investment-based offices of three modes (see attached map). Using the first model, the products are generally higher gold content, firm size is relatively large; the second model in the product advantages weak, generally medium-sized enterprises; the third model in the product homogenization of a serious, enterprise funds, networks are relatively weak. Marketing, general manager and the Department of various functional departments - marketing director and sales director, Business Representative - Region Manager, and large-area institutions - the Office of provincial managers and institutions - to representatives of the City - Hospital terminals and agent terminals, These organizations enterprise-class marketing management chain ring at every level organizations in the implementation plans of enterprises have played an active role. Sales Representative intuitive assessme