Post-consumer desire to reset the times.docVIP

 PAGE \* MERGEFORMAT 9 Post-consumer desire to reset the times ‘Survivor’ (Survivor) is an example of marketing experts like, why is it - about a person to survive in the harsh natural environment, the program will attract so many eyeballs, so that a complete audience satisfied, but also usually takes two or three or even four or five to carry on filming. Marketing experts from a professional point of view, is the desire for this feature to reset the program has brought success. Specifically, all the simple, original, nostalgia, and have become attractive, and allow the world to produce a temporary separation and the reality sense from the complex and changing them a temporary escape from the real world . Although we can not escape how far, how long can not escape, but it can achieve good results, it is not a small reading this short of separation, at least it allows a variety of practical interest has been entangled for a long time the mind to be a moment’s rest, can play a to the spirit of the sedative effect. In the ‘Survivor’ (Survivor), the caves, food, clothing is all the demand, physical strength is the greatest challenge, the business community body, mind and interests of the complex relationship be simplified in the jungle. In the show scenario, people’s fear of being reduced to the most primitive form, but had a wonderful escape effects. Desire, though not a new topic to reset, but because of its close relationship with the consumer behavior, so much attention. Some sensitive enterprises have to react. For example, Nokia’s high-tech development, the pursuit of people-centered concept, but more cutting-edge high-tech enterprises in product development and marketing in the fashion the concept of integration of these enterprises, including South Korea’s Samsung, China’s TCL, the Netherlands, Philips, etc. . Philips’s new Asian strategy has even proposed to make its products more ‘sexy’. In the interpretation of ‘sexy’ has the meaning, the company spokes