Post-marketing management.doc

 PAGE \* MERGEFORMAT 5 Post-marketing management Is essentially different from marketing and sales and after sales began in the product, before the market began in the product sales focus on the implementation of the action recommended on the product, and market focused products to market before and after the investigation, analysis, bedding, and dissemination of such matters. sales do the work has been “I love you”, while the market do the work you love me “. Has gone through several stages to the development of marketing: product-centric, consumer-centric to customer demand and marketing for the center now, in fact, the essence of marketing is a competitor as the center, rather than just meet customer needs and demands. From the strategic positioning is for the competitors in the mind of the customer to determine the most advantageous position, enabling the brand to win the competition to win the preference which requires companies to develop a very good and competitive marketing strategies. the strict sense, excellent staff, excellent product quality and do not guarantee you will finally be able to win among the competitors, a good strategy is the only way to win. Trout famous “dual rule” Description: “As market competition further exacerbate now, for every select a product, leaving only the space of two brand in their mind.” So, how to won the competition and win customers, has become the prerequisite for the survival. In particular, each manufacturer engaged in the same industry, their products are almost all at the same time meet the needs and demands of customers, so customer-oriented marketing concept is outdated, the competition between the replaced but a growing number of practitioners. brand competition ultimately only performance for the battle for the customer mind, not in the customers mind occupied the position of the brand will eventually be Customer forgotten and disappear from reality, was finally out of the market. Of course, there i