Post-crisis era milk prices how to do it spread-.doc

 PAGE \* MERGEFORMAT 11 Post-crisis era milk prices how to do it spread? Dairy crisis the past two years has become the hardest hit. Last year, ‘Fuyang milk powder incident’ There is a sequel, this year it came to the Haihe been poisoned, Nestle milk iodine levels of light ‘back to milk’ and other series of events. In particular, excessive iodine Nestle milk powder incident and bright ‘back to milk’ incident after another in just 10 days after the outbreak of Sanlu and other companies are varying degrees of crisis.For a time, the domestic dairy market panic, individual are wary of this Feng Jian waves out of the slightest error in the mouth, especially in the transmission, in addition to those enterprises in the midst of a crisis public relations effort into making the crisis, other general corporate as far as possible to reduce the transmission of the input, keep a low profile so as not to emerge when the birds become common knowledge. Many people of this congregation, said milk prices did not understand that these enterprises have missed an opportunity. Carefully think about it, the masses milk prices this low-key may well be a very sensible approach. On the one hand, and last year’s ‘Fuyang milk powder incident’ involving small businesses are largely different, this year the incident is representative of the domestic dairy market, several companies, these enterprises in terms of brand awareness and a consistent image in the minds of consumers or the market share of and so on are the market leader in the domestic dairy industry, they are to some extent is that the domestic dairy market flagpole. These enterprises accident, affecting not only is its businesses itself, while the whole industry a huge impact on large enterprises one after another accident, and many consumers throughout the dairy industry have raised doubts. Then, if those who are not strong communication ability to control milk prices come out strongly to do the spread of consumers to easily