Post-Olympic era brand going-.doc

 PAGE \* MERGEFORMAT 14 Post-Olympic era brand going? Once you have selected the Olympic marketing companies that choose to use sport to shape the brand platform strategy, therefore, not only with consumers after the Olympics the focus of the different strategies at different stages to take the same time, not because of the Olympic Games end of the sudden change in marketing strategy, the Olympics is a people’s physical education and sport to promote the spirit of events, the 2008 Olympic Games will bring more Chinese consumers for the value of physical education to rethink elements of understanding and, therefore, the Olympics is over, people understood the movement of the spirit and culture and will not end, enterprises should be able to run through the marketing activities in the longer time span. For enterprises, in their passion lofty and heated in the Olympic Games before and after the publicity, how to deal with post-Olympic era, in particular, how the enterprise during the Olympics and the spirit of the brand appeal of the value with the Olympics after the spread of organic convergence, and in the post-Olympic era to achieve the sustainable development of the brand is worthy of Olympic marketing business concern. Need to rethink the post-Olympic era with the sum effect of pre-Olympic games With the forthcoming opening of the Olympic Games, Olympic marketing, the topic has been close to the end, in the December 31, 2008, after most of the sponsors and commercial enterprises and non-sponsored enterprises are once again returned to the same starting line, who want to change their own businesses the status of the value chain of enterprises need to consider post-Olympic era business model, the following questions to be put on the corporate agenda: corporate brand positioning, making use of the Olympic Games this opportunity? in the Olympic Games, the company’s brand strategy is need to be adjusted? the next step in the sports marketing strategy be going?