Play personality liquor ads.doc

 PAGE \* MERGEFORMAT 5 Play personality liquor ads Casually turn on the TV, or glance at chaos in the streets, you will find Chinese liquor that ‘leather Hong Hong’ bottles son, never seems unwilling to mute are also eager to speak. Chinese liquor companies advertising ‘cattle B’ enthusiasm, and never inferior to any other one industry, one after another, endless advertising, as if ‘the Yellow River water sky, the rolling waves wine out of a hero’, as no one willing to quietly backward. ‘Sell themselves’ in the same sentence tough stone of the old saying has long been its creator - Chinese Liquor ‘tramp’ one-man break. Liquor companies so keen on advertising, in fact, also have their ‘generous singing’ helplessness: the market space, and homogeneous product brands increased, reduced consumer demand. Confused liquor enterprises are to the survival and development, in addition to sound management and improving wine quality than, ‘widely advertised’ has become of these enterprises must be taken of the ‘long march way’. Since the ads are ‘blowing have to blow, not blowing have to blow’, then what kind of advertising plan to achieve the best desired results, it is liquor companies and advertising agencies in the endless pursuit. Advertising creative baked ago, we had to face up to liquor industry itself has the characteristics: from the product point of view, modern white wine is a highly homogeneous product, from a dozen to a thousand yuan a bottle around a bottle of Di Dangjiu the top white wine, consumers are generally very difficult to tell the difference between them, in the liquor itself on the quality of consumer input is not a lot of attention, while the major liquor brands on the market today are mostly old wine, and their brewing process is several hundred years of the formation of a revolutionary change in a short time or improved is almost impossible; from consumer characteristics, consumer spending for the purpose of liquor has been not only as a ma