Pregnant baby store promotion strategy.docVIP

 PAGE \* MERGEFORMAT 5 Pregnant baby store promotion strategy Pregnant baby store management, including store location, product selection, display management, promotion management, team building and other aspects, including marketing management is a very important management items. Store operating ultimate goal is to continue to improve profitability, effective way to include two aspects, one is to enhance the store’s turnover, the second is to enhance the operating margins. Improve store turnover from the business district traffic (selected shop need to focus into the store rate, turnover rate, customer price, repeat purchase rate, referral rate, and several other aspects, promotion as a means to enhance the store’s turnover, it should focus on more than a few indicators. (Single-store sales increase formula: = traffic volume customer price * turnover rate * = * district traffic into the store customer price * rate * rate * referrals repeat purchase rate. Improve store operating margin for item management to focus on two main management indicators and category management. Concerned about the item management, is to effectively enhance the star product in-store sales share, decisive phase skinny dog #8203;#8203;products that will high margin, low market share of the products in question into the use of promotional tools star product. Concern category management, is concerned about pregnancy baby store operating position and floor effect, the effective integration of store resources on product mix to maximize competitiveness improvement stores. Pregnant baby store promotion management is the key point is to focus on store sales and operating margins improved to promote the effective combination of marketing strategy. Meanwhile, pregnant baby store promotional activities must be implemented and consumer groups based on their consumption characteristics, to meet consumer demand. We are through the pregnancy baby stores sell products and best-sell