President of marketing show their age.doc

 PAGE \* MERGEFORMAT 6 President of marketing show their age The market economy era, the community is rich in commodities in circulation, which means that consumers can choose their favorite full of goods, and for businesses, the proliferation of homogeneous goods has meant that the backlog of products, business losses. In order to obtain more profits, business marketing tools are constantly devised, the concepts come and go, new media enthusiastically debut, however, the concern of ordinary people is still not plummet. In order to attract more consumer attention, the corporate bosses have walked onto the stage were also involved in marketing, so marketing executives the era show also follow. China marketing should be traced back to the earliest show in 1985, Haier’s Mr. Zhang Ruimin when the anger hit 76 sets bad refrigerator, this incident has not only smashed the wake of the Haier’s quality consciousness, but also to Mr. Zhang himself a much-anticipated product quality defenders, It also made an insignificant Haier suddenly power, wait on China’s home appliance industry, NO.1. For the current marketing show, and Mr. Zhang in the September 28, 1999 Shanghai ‘Fortune’ Forum gave a high evaluation of: ‘This is the sledge-hammer right into the world today, Haier is the Liliaotaigong! ‘Reflect on, under, and now the civilian population inside Muzi Mei, Furong sister, sister, angel, etc., or exposure to privacy, or false Britain is not crazy, or do so pure, Mayan Lei, Ca Biti realize poverty alleviation, which is nothing but poor imitation of Mr. Zhang only. Mr. Zhang Ruimin’s move, there is a show element, but also the truth ingredient Moreover, costs are substantial. Nowadays president of marketing, the show’s representatives, real estate veterans starred in many of the wonderful devotion, but not the solemn, the ingredients have become more professional actors. Vanke Group, Shi-have chosen to establish the personal courage, wisdom, charity’s brand line, as