PPG Where next-.doc

 PAGE \* MERGEFORMAT 4 PPG Where next? In 2007 the most dazzling star of the enterprise than PPG. The PPG is only created a year and a half, but in 2007 sales of 100 million is necessary to rushed 15; this PPG spend more than 10 million ads a month, but did not use a cent for the establishment of distribution channels. It seems that the PPG is not a freak is a monster, because of its speed of this development is not rocket speed, but the speed of light. Over the past limit the development of benchmarking is to Mengniu, it has slowed somewhat ashamed that people, and now and then out of a PPG, simply people blush. Blush there are two types of those entrepreneurs who blushed because of shyness that with the What have I done a lifetime, size of the business was on top of others only a year and a half of the development of Hong Kong; the other is something that I and other backward youth, because there is no industry constraints, because that model, so heroic hearts overflow, blood spray sheets, lead to blush. PPG such a benchmark of success, selling is not the high-tech, but the general was no longer an ordinary shirt, but we must also admit that it’s business model is a high-tech. Since the shirt can be such a B2C, then what kind of business another can give rise to a PPG it? What kind of people re-create the miracle of local businesses do? My idea is: The next one PPG in the consumer goods industry, and all consumer goods are likely to create a PPG miracle. E-commerce is astride donkeys in the past to each other generally successful in the business case is true, for example ALIBABA, TAOBAO and so on, they are apart, Wang Dan looks like the platform donkey. The new e-commerce model is selling cheaper donkey, this donkey is the first consumer goods . on the Internet shattered those years, we have been stressing the mouse concrete. Now, what we are saying is: the mouse donkey! Some people say, PPG’s success is a coincidence, because PPG is the male white-col