PPG- Plane direct forerunner 2.0.doc

 PAGE \* MERGEFORMAT 18 PPG: Plane direct forerunner 2.0 PPG in Shanghai, a mainly flat sales of men’s shirts the main form of direct marketing enterprise, the company has established since 2005, just two years been the industry’s performance and create a whole new look at marketing industry and has already received two the risk of investment of nearly 50 million U.S. dollars a day, can sell about 10000 T-shirt, (China’s first Youngor shirt sales is about 13000 per day), estimated that 2007 sales will reach 10 ~ 15 billions. PPG rated as the apparel industry in recent years, a large black horse, however, with annual sales of nearly 10 billion PPG, but not a shop, not even their own factories. It is this shape from the garment industry on a very modest scale of the brand has achieved tremendous success of the industry wonder? Is this just a coincidence in the history of marketing phenomenon? PPG mystery behind the success in the end what is it? Planar direct the puzzled Speaking of flat direct marketing, we can not help but think of once red-hot moment of ‘three’, can be said that the Chinese plane direct fired the first shot (although 3 is not only a plane direct marketing), and later, a number of similar products, projects are followed suit and applied successfully to form a flat field of direct marketing, one of the greatest teams - medical and health care products, there has been a large number of Mongolian pie practitioners make good use of print media organizations. With the, medicine and health products market matures, as well as national industrial policy tightening, medicine and health products marketing expert again turn its attention to other industries, flat direct mode of operation has been copied to digital, kitchen and other areas, emerged a good mind Star, a large number of best-selling music and other smokeless products. Throughout the traditional form of flat direct marketing, we found that it has obvious character traits and brand of th