Private Colleges and Universities and brand marketing brand building.doc

 PAGE \* MERGEFORMAT 14 Private Colleges and Universities and brand marketing brand building [Abstract] the current education more competitive, no one should first build a good brand, who will be in the next period of time benefiting disproportionately to become the market leader; otherwise, will be relentlessly eliminated. In this paper, the meaning of Private Colleges and Universities and the need for brand building as a starting point, for private colleges and universities how to use science and do a good job of marketing strategy for its development was carefully noted. [Keywords:] Private Colleges brand building brand marketing Closely supervise private education as a way of good schools in the brand and attract more sponsorship of the government and companies to address the funding chain, the first ‘investment’ problems. With government support and social capital, schools can improve teaching facilities and teachers pay packages to attract more talents to improve the quality of local schools. A good school quality, and means that students will receive high-quality school education, students sense of honor, parents of recognition will be enhanced, and through the media, word of mouth and other forms, the establishment of schools of good reputation, thereby attracting more new students in society selecting school, schooling, private schools, thus forming a benign operation. We must acknowledge that the private colleges brand building in China is still at the initial stage, the corresponding theoretical foundation and the construction of models premature. First, the meaning of Private Colleges brand In the modern sense of the brand, one of its important scientific meaning is ‘the brand has a certain special quality, stability, and to a certain standard, able to stand the test of time and the market’. Private Colleges and Universities want to have their own brand of education, we must first accurately understand the modern sense of the brand concep