Process management and marketing execution.doc

 PAGE \* MERGEFORMAT 15 Process management and marketing execution Marketing execution is a systematic management process. Process management is to improve the marketing execution of the main support means. Then, in the marketing execution of the process, how to manage and control? As a management control of people, but also how to safeguard the process of management is effective? Marketing execution is often the deviation, even poles apart, which results in harm to the interests of enterprises, and may allow enterprises into a survival crisis. Therefore, we have to analyze the reasons for deviation, and in the management and control of the process of finding the appropriate measures to effectively protect the marketing execution of the upgrade. It should be said, the marketing execution of protection can be summarized in one sentence: at the right time, to use proper means to carry out the right policy. Policies have been formulated, and the remaining is at the right time with the right tools of the. Therefore, the manager is to take these two factors, an effective solution to the problem of marketing the implementation process to ensure the implementation of power marketing in place. In actual operation, process, marketing manager should be from the following aspects to the analysis and management. First, marketers can not understand the decision-making due to the intention and purpose, resulting in the implementation of aliasing, marketing execution, directional error occurred. In this case, the marketing manager in the process management, it should be found and to strengthen the communication and marketing personnel and guidance in order to correct this error. Of a cosmetics company in order to seize market segments, designed a technology projects, programs across the country, and has developed a corresponding marketing policies. As the beauty business has long been a price war for the channel leading enterprises should pay a high promotional costs, a