Procter amp;amp; Gamble do you have a!.docVIP

 PAGE \* MERGEFORMAT 10 Procter amp;amp; Gamble do you have a! With a passion for Procter amp;amp; Gamble tremendous respect for the feelings, but also precisely because of Coca-Cola Company is being wound up working, since the view that foreign companies doing the pride of professional managers, as well as a permanent service for the determination of cross-well-known enterprises, my daughter’s nickname will be named : ‘Po-chieh’ (P amp;amp; G’s homophonic). Coca-Cola and Procter amp;amp; Gamble want to settle in my home, achievements truly classic. At the same time, I set a goal: to study fast moving consumer goods company’s first brand responsibility. Hope that the experiences of these transnational giants collected accumulate, and then draw the final analysis, digestion, for the operation of domestic enterprises to provide some reference. This time P amp;amp; G channel of the reform of Chinese companies, I did not think to sum up experience, but only want to give Chinese companies to talk briefly about Procter amp;amp; Gamble recommended! 10 years of working experience in large multinational corporations, let me also deeply aware that multinationals are not always right, just like Coca-Cola has also committed some mistakes in the non-carbonated drinks, such as Lan Feng tea, sun tea, heaven and earth, water and other products above all there have been varying degrees of the same mistakes. Just that they are willing to be good at summing up after the mistakes, we know our mistakes, and on a whim. I just hope that in Procter amp;amp; Gamble, this time in the reform of Chinese companies among, rather than reform, come learn from these lessons. Therefore, the following comments, only a matter of reference. 1, the channel control capability The level of control on the channel capacity of the enterprise have always wanted to have, but also do not want to distributors have been backward, and even some large dealers painstaking efforts to go to development. Hav