Product crisis the terminal how to do-.doc

 PAGE \* MERGEFORMAT 10 Product crisis the terminal how to do? None of the companies do not want to live in peace, do catch the sales. However, a bolt, a sort of a small problem, you can bring business to the quiet life completely broken, like the presence of a product crisis. General , the product of crisis can be divided into two types of problems because the product itself, which led to the crisis, such as Contac products containing PPA, vermicelli containing harmful substances, and another problem of non-product itself products resulting from the crisis, such as milk powder because of fake milk powder to blame, Yuhua licensing of flour quality by competitors such malicious reports. In either case, once a product crisis occurs, impact on directly affected is the sale terminals - dealers and regional managers had a chance to put forward the overall business solution, we must first make a reasonable pre-solution, otherwise the “cancer” will be the same as the Indian Ocean tsunami engulfed the wanton the brand. It is very scary and realistic. So, when the product of crisis, the terminal how to do? In order to effectively resolve the crisis, the crisis even as the business opportunities, distributors and regional manager of the crisis, it should be reported immediately to the company headquarters and the establishment of crisis management team to take the decisive solutions. Generally do the following three aspects, that can quickly resolve or alleviate the crisis. as follows: First, the rapid withdrawal of products, and to notice that Long a city in Guangdong, Guangzhou brand rice sold particularly well, but because of malicious behavior of competitors, a time when there are event, Guangdong, making even the exaggeration of the local media were quick to brand rice ear of the dragon “toxic” to report, get a moment was talk of the town. Long Spike brand of rice dealers in this case that, when all of dragon is about to spike the city’s brand rice to recove