Product is the wife the brand is Valentine.docVIP

 PAGE \* MERGEFORMAT 4 Product is the ‘wife’ the brand is ‘Valentine’ This title is just a vivid metaphor, a change in the title is accurate, the product should be rational and emotional brand should be. Some people who is the product first, that there is a good product, they are not afraid of no market, and thus the degree of importance in shaping the brand is not enough; some people think that doing the brand space, or time is too long, it is better then the actual efficacy of the product and obvious; was also suggested that the brand is well-known, but ignored the reputation of the building, the cultivation of loyalty, brand value and brand the spirit of the mold, the cultivation of brand equity. Some people are brand supremacy who believe that, with well-known brands, you can Invincible market; some people talk about leaving a product brand, over-exaggerated the strength of the brand, it seems a set of brand theories, vegetarian do not know, leave the product will become a non-root trees, or ignore the use of products and customers to maintain long-term relationship, only the impression that hanging in the air feeling. Products are primary, is the basis for brand building, product is practical, there is a specific function, utility, and is a specific concept is sensible, is a rational object. Therefore, the first products onto the well-managed and do product on the product’s features and benefits should clearly show the consumer in the face of the product’s efficacy, practicality clearly spelled out. Products such as wife, as is the reality of living together, is indispensable in real life, giving a sense of you can be really touch and feel, and give you the feeling Zhilengzhire to take care of your basic necessities. From the wife who felt that such a secular complicated, but it is live life as a pragmatic and practical. That is, a product has the function and features to address the material aspects of human needs. Brand is intangible, is give spiri