Product marketing from the singles marketing to package of marketing skills.doc

 PAGE \* MERGEFORMAT 6 Product marketing from the singles marketing to package of marketing skills End end of the year, newspaper publishers marketing battle smoke signals everywhere, and leaders attach importance to the force, the staff determined to air force, with full mobilization, vowing to boost the newspapers should be the most important task of the newspaper group. But look at the Shao Fu Zhu , the optical force leadership attention and not enough staff, but also “heart” for the job in other words, the newspaper in order to release good, or to be a little tricky. Use your brains, with the correct thinking and ideas, have possible to achieve new breakthroughs. Around 2000, I had to do in life, health editor of the daily work, had to use their resources to a time not very strong, “product” - Daily life in his goal of “customer” - Provincial Hospital Success in selling the more than 1,600 newspapers, then use the strategy may not say are complex, but to break the traditional marketing model of newspapers, not simply to sell “products” and “selling products”, but the spirit of civilization do to the United “product” (newspaper gives spiritual carrier, trying to get the newspaper, “product” into a retiree’s “welfare”, the ward promote spiritual civilization “base”, deputy director of the specialist physician more than “food for thought.” And Provincial hospital? the result was the “newspaper the hospital” in the world, it has spent hundreds of dollars produced golden copper plaque was hung in their honor room for several years, summed up the end of the time, but also out by department heads as performance information, is one very important feat of engineering. Right now, newspaper circulation war in full swing, and suddenly wanted to dry up and that more than ten years ago, those thing. Was used as a normal editing, the use of their resources, provincial and municipal hospitals in the entire issued at least six-seven thousand copies of it. conscience sp