Product Name- to capture a pioneer in consumer awareness.doc

 PAGE \* MERGEFORMAT 9 Product Name: to capture a pioneer in consumer awareness Name is like a hook, can put your brand hook into the minds of consumers. Small number of products in the past, the media has limited the number of times, the role of product names is not so apparent, but in today, one name makes no sense not embedded in the minds of consumers. You have to pursue a new and yet be able to tell potential customers what is the name of the main interest. In the Horizon Research Group and the social psychology experts to study the semantics within the framework of the brand name has a different object categories, each category itself contains several sub-types of the meaning, but also has its own characteristic pattern. In addition, a particular object category has shown the value of other objects of different types is also reflected. In the list of 10 kinds of products, the rough segmentation can be divided into three categories: food, daily necessities and IT products. In the food, but also can be subdivided out of soft drinks, cold foods and health products. The Comments for the same products. Beverage market is constantly broken down: a bit new and accurate depth perception the key to position ourselves as a consumer Season is not only a new brand, but also the concept of a new brand - ‘after the winter season is the Season! ‘. Fifth Season ‘on ulterior motives, aimed at covering up’, an abstract desire to - four seasons alienation from the concept of time and space outside the ‘Fifth Season’ covers the product, so that covers the power of the brand stronger, not for influenced by popular taste, but also to achieve channels, advertising and other resource sharing. You can see, from the Fifth Season of the brand positioning to brand strategy, Season have taken a lot of breakthroughs in conventional practice. With this strategy lead to a breakthrough from the market, it is the desired effect Jianlibao Group. It can be said is a novel concept of a