Production-oriented enterprises how brand operators (on).docVIP

 PAGE \* MERGEFORMAT 5 Production-oriented enterprises how brand operators (on) Chaoshan area of #8203;#8203;Guangdong Province, food, textile, ceramics and other traditional industries have accumulated a large number of production-oriented enterprises, these enterprises are mostly created in the eighties and nineties, scale1 billion. enterprises rely boss early pioneering certain roots in the local single-product sales throughout the country, but low sales, profit margins, weak brand is barbaric growth, and thus should not be considered to have been carried brand operators, particularly in the market, international brands specialized, these enterprises have experienced more or less the bottleneck of the development. A business development strategy is not clear With the passage of time since The business mind then due to Chaoshan people starve to death is not working “ideas from the reality forced breadwinners. Enterprise unknowingly grew up, in the face of corporate development encountered a series of problems, many bosses confusion, for the lifting of the inner anxiety began the so-called “learning” - listen to the lessons of successful school everywhere, listen to the wealth of the Road class. Blind worship of the so-called “masters”, but can not afford or simply do not want to systematic study of the industry, a thorough understanding of the strengths and weaknesses of the enterprise, to develop practical business development strategy. Development thinking but stay in “ ideas “era, I hope not pay for it, do not put find Pawn master, and then smoothly into the world five hundred of which there are some relatively high quality of some of the boss to attend courses of business management class, but because of its own cultural foundation, hard enough to learn, was not able to assimilate and apply the knowledge, the issue of enterprise development strategy can only stranded. Second, the company’s core capabilities to produce Most of these ent