Products and the establishment of analogy.docVIP

 PAGE \* MERGEFORMAT 7 Products and the establishment of analogy Moderator: rock climbing Invited guests: fen Group, Center for comprehensive coordination of marketing From EMKT. Minister Song Young The 21st century, Fu to spread the corporate general manager Lou Xiang-peng Guizhou Duck Creek wine cellar Houlin Hui, general manager of sales Focus Lock To study the factors that affect the purchasing decisions of consumers and psychological inquiry is one of the very important aspect. Compared with the past, today, when consumers buy psychology has undergone a subtle change, a widely accepted conclusion is that ‘consumers to buy only the advantage of goods, rather than buy a cheap commodity’. This conclusion is also applicable to the alcohol. In this case, in order to meet consumer psychology, without changing the contrary, a more profitable sales of products to enhance sales of the main premise of ‘analogy product’ have come into being. What is ‘analogy product’? Analogy Products How should be established? In practice, they can really play a role in marketing? Field study Analogy product is essentially a tactical product Moderator: It should be said to explore the theme of this issue is very specific marketing techniques, although is also lurking behind the ‘take advantage of consumers only buy the goods, rather than buy cheap goods’ marketing idea, but as ‘analogy product’ concept proposed by and the establishment of the problem is that a kind of marketing skills. Also as before, before the in-depth study, let us be clear about ‘analogy product’ concept. Please hybrid marketing theory proponents Lou teachers give us an opening. Lou Xiang-Peng: According to background information in front of you, I understand you say this ‘analogy product’ is actually the light of their own to find himself, in essence it is still part of their tactical product categories, except the positioning of this product is the contrast others . Or you can call it as a promotiona