Products in different life-cycle needs of market research.docVIP

 PAGE \* MERGEFORMAT 5 Products in different life-cycle needs of market research Consumer research is that all marketing activities of the original heart and a starting point, consumer demand, consumer behavior, attitudes and habits in-depth study is to develop a successful marketing strategy company fundamental basis. Wide range of consumer individuals due to different living conditions and cultural differences in the formation of a very strong consumer demand, consumption habits and consumer attitudes, these factors have a direct impact on their particular product / brand choice. How in-depth insight into the fundamental behavior of consumers, consumer habits and attitudes, and their consumption behavior of debris into the overall marketing strategy, which is the essence of consumer research and focus lie. Marketing strategy of today’s winning companies based on consumer demand, derived from in-depth research and insight into consumer needs are diverse, complex, and it is changing, how according to the needs of consumers looking for market opportunities, evaluate market opportunities, , and effective combination of marketing strategy has become an important task of corporate marketing. Sony DMB market research for many years engaged in consumer research, has extensive experience in various industries consumer research for products in which the different life cycle stages and put forward at different stages of consumer research tasks and priorities. The first stage: new product introduction period: ‘A good beginning is half way to success’, ‘wins the temple operator’, ‘multi-operator then wins’ famous of these ages are doing a good job of marketing pre-emphasize research and demonstration and other infrastructure to be reaffirmed. Recognition and identification of market opportunities in accordance with market demand, product development is a direct impact on product / brand successfully into the market and the healthy development of the key. Recognition a