Professional Line Cinema and day of the effective differentiation strategies.docVIP

 PAGE \* MERGEFORMAT 29 Professional Line Cinema and day of the effective differentiation strategies Preface While this so-called beauty industry to create a beautiful and endless stream of problems are not caused by, but by the interests of capital and consumer demand, surrounded by huge industrial empire continues to attract people’s attention and affects the nervous investors, as long as from consumers consumer pull the existence of the rapid expansion of this industry will have the ability, people’s appearance resident’s expectations, especially the beautiful women of this age-old pursuit of the formation of the industry’s unique market characteristics and profitability of the value of features: This is a sufficient premium space industry. Have leaked out from the figures, we can see that China’s cosmetic industry is enormous: hundreds of billions of sales, growth is rapid, with an annual growth of more than 20%, profit margin is huge, more than 30%, these data Behind a large number of record-fu stories. From the last turn of the century so far, the industry has undergone tremendous change, where the greatest change in profit is mainly generated model, the proportion of the distribution chain and the allocation of such links, which belong to different companies which is what the distribution of profits, who are more competitive Li? From businesses to profit distribution channels to consumers, the chain belonging to the proportion of each part of the growth trends in this regard? To rely on advertising channels and product mix added a temporary victory of Chinese enterprises, after experiencing a rapid expansion in mobile phone industry will fall into the trap of ‘pseudo-scale’ trap? China’s cosmetic beauty industry will become a second beer industry: 80 billion of its sales were only a few manufacturers of billions? Then placed in front of the important issues of Chinese enterprises is how to find the path suited to their survival, this road a step in t