Promotion is the key to success lay the psychological warfare.doc

Promotion is the key to success lay the psychological warfare Only identify the promotion target groups, seize their consumption motivation, in order for promotion to be a reasonable return on investment, and vice versa may outweigh the benefits. Shucu advent of promotions on the market constantly ascribed to the frequency and heat. However, if the marketing is difficult to seize the consumer’s point of interest, only half done, and the promotion of target groups will seize the errors and even anti-business by the promotion of the victims. Psychology tells us to grasp the minds of consumers change is the key to promotion. The success of promotional activities is to stimulate the consumers along the three psychological processes - attention, interest in and grasp the motivations - and orderly proceed. Using means to improve attention, Psychologists have pointed out, pay attention to the mental activities of the consumer certain things to point and focus. Consumers focus on the time, extent and intensity of stimulation, the more novel things can cause more consumer attention, the greater the intensity of stimulation can cause more concern to consumers, consumers tend to be different things attractive. Promotional activities should be possible to design unique form of promotion in order to attract the attention of consumers. Let’s look at an example. Drum Tower commercial Planning Division is planning racked their brains for promotional events. We all felt special, gift, road shows, games, sports, sweepstakes, these traditional forms of marketing has given consumers a visual and mental fatigue is often a thankless task. ‘Recently, although several large businesses around the increasing promotional efforts, but exactly the same sales promotion, nothing more than a big bloodletting, big deals, big gifts, etc., posters, flyers everywhere. If we have taken the performance of identical methods would surely have been submerged in the promotion of the ocean. ‘Manager Li s