Professor Jin VS Michael Porter - the ideological product Hot from changing the rules of competition.docVIP

 PAGE \* MERGEFORMAT 9 Professor Jin VS Michael Porter - the ideological product ‘Hot’ from changing the rules of competition Professor Jin is where the gods? Most of its Chinese readers Mozhi Who? Michael Porter’s competitive strategy as a management guru in China, while thundering ear irrigation. Recently, a competitive strategy on management thinking into a marketing war two started. But also as a ‘rookie’ to surpass Michael Porter, Professor Jin trend. More recently, one called ‘Blue Ocean Strategy’ of the letters of administration in the hot, the seven rooms we are in August from Beijing to the northeast, and then to Hainan Island, a small town on the Qionghai the bookstall, can see it in ‘Hot ‘book. Said overseas, too, in this by the European Institute of Business Administration and Professor Qian Jin W * Leni Mo Bogner’s book written by a professor in February this year, following the publication of a huge reaction in the United States, was’’The Wall Street Journal ‘ The best-selling book ‘,’ the nation’s best-selling book ‘,’ the world’s best-selling book ‘of the title, and was allegedly translated into 24 languages, breaking the Harvard Business School Publishing history record of the sale of international copyright. More than the previous best-selling ‘competitive strategy’ (Michael Porter), ‘From Good to Great’ (Jim Collins) and other management books, classics. From the management point of view, ‘Blue Ocean Strategy’ of the book has its own unique, so it ‘hot’. But as marketing people, we read in the goods ‘Blue Ocean Strategy’ a book, more concerned about and interested in Professor Qian Jin, and Le Nimo W. Bogner, as an academic, Professor, Professor, but also so familiar with ‘marketing’ skills, with a ‘changing the rules’ of the way the theory has been mature and perspectives ‘new look’ after the realization of a ‘hot’. ‘Blue Ocean Strategy’ a book ‘Hot’ is one reason: It is wise to Professor Jin master strategist Michael Porter will star a