Probe into alcoholic liquor.doc

 PAGE \* MERGEFORMAT 13 Probe into alcoholic liquor Alcoholic liquor, as the land is located in a remote western Hunan, a small local factory, set up time is not long, can boast a long history does not matter, even in a short period of time the prompt removal of plate bigger, as China opened up a dark horse liquor industry , amazing, is worth in-depth study of the typical cases. HUNAN formed in 1996 spring Group Co., Ltd., formerly known as Western Hunan Tujia and Miao Autonomous Prefecture Jishou Jishou City Brewery, a seemingly little-known small wineries. Its rapid rise is in the mid-90s before that time, Chinese liquor to a bitter war has been too little to be added state. This alcoholic liquor, either did not hear it loud noise in the media, nor to compete for what is reflected in its standard king, but not significantly bigger and up the mountain will not dew. At present, the company has total assets of swelling length of up to 35 billion, more than 8,000 employees of the State freshman-oriented enterprises. In July 1996, amp;quot;Xiang drunkardamp;quot; A shares in Shenzhen, the successful listing. The company’s flagship brand alcoholic liquor maverick, relying on a mysterious burst of anger among the Chinese high-end liquor first phalanx, and Maotai, Wuliangye par written for, Swordsman. In its most hot when the market price even higher than that Wuliangye and Maotai has also succeeded in cutting a piece of China’s high-end wine consumer market has sure-footed, in good shape. Today’s Chinese liquor market, is enacted, steady, has been the big two: One part of the old wine. The big wineries are of the amp;quot;Central Armyamp;quot;, a long history and strong, the state strongly support, good conditions can be described as congenital and acquired excellent condition. In the competition, they are vanguard, invincible, playing the market in shares of Palm on; second is the rise of early 90’s continued marketing of culture as ‘trump card’ in a large numbe