Promotion and marketing co-ordination.doc

Promotion and marketing co-ordination The article I recently published the ‘promotion’ of a book, a chapter excerpt, where out is the hope and the accumulation of these experiences to share. For the promotion of enterprises is now a weakness, because there is no promotion, so that many of our business has been using the sales approach to consider and solve problems; because there is no promotion, so that our enterprises, and even a lot of marketers have to sell as the Bible; because there is no promotion, so that our efforts in the sales process, after the exhaustion of brute force, together with the terminal turned to melee combat them. As market competition intensifies, the role of promotion increasingly evident, while the sales effort to promote co-ordination of the absence of an invalid power almost equal to the time, who should grasp and apply a good tool for promotion, who will be able to achieve success in the market . ‘Promotion’ This book is for the Chinese market marketing practice, and sum up my years of operating experience, written in dedication to the vast number of marketing workers had learned, it is mainly written in the process of marketing the work of how to inspire consumer demand , including how to target consumers, how to position their products, how to use different media forms, mastering the different combinations and rhythms to inspire and educate consumers process. In these processes, we use the promotional behavior, use of public relations, using the end of the show and the end of the activation of behavior are what we need to know the focus of promotional efforts. Here, I put out under Chapter VII of the book for everyone to share: Chapter VII of the theme is: ‘the promotion and sales co-ordination’ Include: ▲ promotion and sales in the actual combat operations, the relationship between the ▲ changes in the market strength of sales and promotion of the allocation of ▲ competitive conditions, promotional and marketing co-ordin