Promotion is an important means of service terminal.doc

Promotion is an important means of service terminal ‘Promotion’ as one of 4P, in the School of Management and Business School textbooks for a variety of formulations, we still prefer Columbia - University of South Carolina marketing professor Dara #8226; Terence Moore School of Business #8226; A #8226; Simpson’s interpretation. Promotions (Sales Promotion, refers to entice businesses to wholesalers, retailers and consumers to buy a brand of products, and to encourage sales staff to actively sales incentives for this product. However, there are promotion of broad and narrow, broad promotional mainly refers to the delay promotions, including a free trial, joint promotions, contests, public relations sponsorships, affiliate marketing, image promotion, events, activities, etc., do not increase short-term sales, but the long-term have a good effect incremental delay while the narrow promotion, includes discount, free gift, set point redemption, sweepstakes, channel incentives, on-site display and sell short-term boost sales and other activities, namely instant promotion in which OTC terminal sales Both types of promotions are often used in conjunction interaction, often in combination form, fully reflects the diversity of promotional tools and scalability. Promotion of the organization and the Resources tend to be concentrated in a few hands, the same, leading pharmaceutical companies to grasp the distribution of power marketing resources, but the leadership of ‘overuse’ or ‘splurge’ phenomenon this right in practice is very common, not to mention lead to resource allocation uneven, the results are often counterproductive not achieve the desired sales results. Therefore, as a leader, should ‘promotion of resource allocation by’ to ‘credit supervisor’ for the changing role of the region to give full credit authorization based on market conditions, local conditions allow performers to play wit but authorization does not mean laissez-faire, the need to play well