Promotions combat- Liquor new products how to lock hotel three types of people-.docVIP

Promotions combat: Liquor new products how to lock hotel three types of people? Hotel Terminal is a place of strategic importance liquor business, hotel promotions accompanied by intensified competition in the cut and thrust business. Market that the hotel and began to feature-oriented marketing strategy and the segmentation of the hotel grade, location, festive atmosphere, consumer and environmental aspects of the objective have been a lot of front-line staff’s attention, but they often ignore the three groups on the hotel end segmentation. A mainstream hotel owner Promotional Objective: White wine, especially the high-end, its consumer focus in the hotel end. Hotel boss in liquor sales as part of the crucial role. Liquor to enter the hotel, in addition to an enormous amount of hotels slotting allowance, but also need to carry out promotions for the hotel owner, the only way the one hand, by hotel owners to promote their products directly to consumers on the other hand can guarantee the product Hotel activities can be carried out normally. Promotion means: Distribution is inseparable from the usual listing of liquor sales Fandian policy. For the disk drive operation of liquor products, time to market directly Fandian way, giving hotel owners a direct interest stimulate the enthusiasm of hotel owners to sell liquor products. Distribution and sale of mainly rebate Fandian two common ways to meet the hotel owner’s psychological expectations. Distribution rebate policy. In the new products to market before the one to two months, where a one-time purchase 2 boxes of hotels, gift, or a bottle or two of new products, liquor, and so on. Or simultaneously with exquisite gifts Smoking, alcohol and tea, etc. with. Also for sales Fandian policies can be developed 4% ~ 6% of the Fandian rate as the rebate directly to the liquor, hotel direct billing monthly and salesman, quickly and effectively to stimulate the enthusiasm of hotel owners. For new products, market stil