Proton in the Heavy Industry- Event Marketings Hummer.docVIP

Proton in the Heavy Industry: Event Marketing’s ‘Hummer’ June 1, the United States ‘century’ General Motors Corporation officially filed for bankruptcy protection. June 2, GM announced a partnership with Sichuan Teng in Heavy Machinery Co., Ltd. (hereinafter referred to as the Heavy-teng) reached a memorandum of matters relating to the sale of Hummer. For a time, both inside and outside the industry were shocked! These days, whether it is television, newspapers and other mass media, or instant messaging networks of modern media (including mobile phone, QQ, MSN, e-mail, web forums, blog, etc.), ‘Teng in Heavy’ buy ‘Hummer’ brand, staged ‘She Tunxiang’ explosive news spread rapidly north and south China river, spread throughout the world. ‘Teng in Heavy’ the unnamed private enterprises in Sichuan, the world famous overnight! This is the ‘event marketing’ is a great success! Whether the acquisition is successful, ‘Teng in Heavy’ after the brand value, corporate and product visibility and reputation of society will rapidly soar! As we all know, ‘event marketing’ (Event Marketing) set of news effects, advertising effects, public relations effect, image communication, customer relationship management and integration, particularly in its news value and the general public a topic of conversation so that it has a strong ability to communicate with a multiplier marketing effectiveness, is popular at home and abroad in recent years as a marketing tool. Therefore, I think, ‘Teng in Heavy’ will become in 2009 ‘event marketing’ of the ‘Hummer’! This great initiative will prove to be ‘event marketing’ a classic example. Nobel laureate in economics Hurt: the information age, is not valuable information, but your attention. Therefore, ‘Teng in Heavy’ and ‘lonely’ GM, together with the planning created a series of world-sensation of ‘hot news effect’: A staged ‘She Tunxiang’ explosive news: Buy ‘Hummer’ of U.S. General Motors Corporation, is the ‘century’ of transnational