Public practice- the brand contribution booster.doc

 PAGE \* MERGEFORMAT 9 Public practice: the brand contribution booster “5 #8226; 12” After the earthquake, all sectors of society have contributions to disaster relief, is widely circulated “International stingy” list, 10 million, 100 million, 10 million, 100 million as a measure of the balance of responsibilities, each well-known companies have been put to the top of weighing in public. Yushu relief once again show the public opinion storm swept through the network, the contributions less the amount of business, Internet users vocal opposition once again without hesitation. Be friends “tortured” there is no lack of conscience Samsung, Nokia, LV, McDonald’s, KFC and other multinationals, the amount of contributions that users in China and its status and income do not match. The Minister of Commerce Chen Deming said publicly that if the so-called “stingy profitable investment in China (foreign) does not donate money,” or “stingy,” saying, totally unfounded, “according to my understanding, the Internet companies have passed large donations, usually tens of millions of yuan, and only a very few donated 200 million, 300 million. So the fact that the Internet is not passed. “ Chinese and foreign enterprises in their own way to express love and multinational companies misunderstood the reason why the Chinese people, the little-known public marketing of their operating rules. Also participate in public service, means very different Disaster in the face of disaster relief donations, more Chinese enterprises is an excellent event as a marketing opportunity, and many private entrepreneurs are in time for the first time to donate large sums of money to win the public’s attention. At present, both state-owned enterprises or private enterprises and entrepreneurs still dominate the business of all acts, and many major corporate behavior is actually the personal behavior of entrepreneurs. One entrepreneur summed up a set of “success model”: If you want to be frie