Public Relations for the pharmaceutical companies to explore the impact and role.doc

 PAGE \* MERGEFORMAT 13 Public Relations for the pharmaceutical companies to explore the impact and role Introduction to Public Relations :: paper analyzes the development status in the pharmaceutical companies and the background. Pharmaceutical companies to enhance the ability to survive and develop. Let us see the enormous influence of the pharmaceutical PR. Further restricting the role of other marketing tools. Paper Keywords: public relations, pharmaceutical companies, the impact of the role 1. Public relations companies in the pharmaceutical development status and public relations background Analysis 1.1 is currently in the development of the field of medicine along with the continuous development of society, the importance of public relations career increasingly apparent. China International Public Relations Association statistics show that: As of 2009, the domestic market is expected to break through PR 17 billion yuan, the rate of expansion of domestic PR industry since 2006, the average annual compound growth rate of more than 30%, continue to maintain blowout growth. In turn, the rapid growth of the domestic market and the expansion of public relations, the objective will lead to more trade or business marketing resources into the field of public relations, public relations is increasingly becoming an important tool for business marketing communication can not be ignored. According to the assessment of industry experts, the healthcare industry one contains pharmaceutical companies, pharmaceutical sales companies, medical institutions and health care products, the proportion of its share of the market share should be more than 10%, that is 1.7 billion yuan (based on 2009 national PR Market sizing), a domestic pharmaceutical PR brilliant spring is unfolding before us. At the same time, the structure of the pharmaceutical market continues to diversify, multi-level development, in the case with international standards, and pharmaceutical