Public Sponsor- get rid of the internal obstacles of implementing the strategy.doc

 PAGE \* MERGEFORMAT 7 Public Sponsor: get rid of the internal obstacles of implementing the strategy Public relations, marketing as a low-cost means of increasing focus by enterprises, public sponsorship as the main forms of corporate public relations have been domestic and foreign enterprises are widely adopting. However, the same is a public service sponsored by foreign enterprises and Chinese enterprises to implement them, the effect is completely different. Coca-Cola, Procter amp;amp; Gamble and other multinational companies through sponsorship of Project Hope and other public welfare activities, both fame and fortune; while a large number of domestic enterprises, in floods, SARS and other natural disasters generous access to business leaders often only comfort the soul, or merely to the enterprises used to plug the government, a tool for public opinion on the company’s brand promotion and sales growth is often contributed little. So, in the end is what caused this difference arise? Clearly, in the same circumstances, faced with the same public relations object, we naturally only from the PR of the main reasons that the enterprises themselves to look for. In other words, public service sponsored by the attitude of the different subjects has led to Chinese and foreign enterprises sponsored by the results of differences in public relations. But this answer does not seem to explain the problem, we Chinese entrepreneurs who are best at is the imitation and learning of foreign enterprises, can they do not see public service sponsored by the marketing potential? Watching international brands continued to rely on public relations strategy to enhance brand image to win over consumers, they will not cardiogram? So why no cardiac they can be translated into action? This shows that, in the face of such temptation, they also have their own concerns lie. In the public relations strategy behind the hustle and bustle Day, Chinese companies are facing strong internal