Public relations would kill the ads-.doc

 PAGE \* MERGEFORMAT 6 Public relations would kill the ads? You will believe that public relations will replace the ad as the most effective marketing services? Marketing leaders prolific writer AI Ries is a former advertising executive and popular popular term ‘positioning’ the creator of the book to be published in August ‘The Fall of Advertising and public relations, the rise (The Fall of Advertising and Rise of PR) ‘, he combined his daughter, consulting partner Laura Ries in public with the relationship between the common idea has become the most effective marketing service concept. Ries are still the main task of advertising as has been the creation of brands and products, defense mechanisms, rather than new brands and products, creator. They insisted that public relations can be really created a new brand. Disturbed by the information This concept has far exceeded the limits of the advertising industry to endure. Suppose a large number of ads to introduce new brands and products, Ries, admitted that his proposal if the extension would greatly reduce the company’s advertising expenditure, he considered a logical result of another, there will be more brands introduced only relatively small market or product line extensions. Ries and his former consulting partner, ‘location’ of the co-author Jack Trout has been a long time in the fight against brand and product line extensions, complaints and accusations and distortions that would dilute the brand, but the clients always want to continue to expand the old brands rather than brand new, Ries man-made part of the reason is because of advertising costs. Mr. Ries argues that the use of public relations to introduce new brands, you can greatly reduce marketing costs and can get to introduce more brands. However, not all of the public relations managers have fully endorsed this view. Highland Park public relations manager at the consulting firm Thomas Harris that this book super-generalized beyond product promot