Public relations practitioners on how to find their own blue ocean.docVIP

 PAGE \* MERGEFORMAT 5 Public relations practitioners on how to find their own blue ocean It was like an embarrassment. Public relations practitioners in many companies experienced a slight and stable working conditions, they’ll find that their career is indeed a lack of new ideas. Then, you will find that the status of your importance is gradually declining, while the eyes of all you are increasingly becoming a mere articulate the believers, or just a pen. And all the glory as if from the very beginning stages does not seem long. In China, in addition to a special part of the industry, such as IT, pharmaceuticals, automotive, communications, and other foreign deeply impacted by the industries, the large number of traditional industries do not trust public relations firm. Haier even large enterprises should have a cultural center. Large enterprises will be invited to a blind faith in the media public relations senior media specialists to do their own PR system. This person entry, when the boss will be the VIP treatment, but because he can always legendary ‘Southern Weekend’, ‘China Business’, ‘Central TV’ journalists invited to come can not spend the cost of cases, so that the employers and enterprises posture appear in major media page. However, the situation will change soon. When the boss in an interview become a habit, when companies in other people to get the big media card. Or put it another way, when a corporate media relations network has been established, the media, public relations manager for the position again where? This time, embarrassing situation there, the media and public relations manager for the high salaries uninterrupted hospitality claims will become a target of public criticism. I ask, where is your blue ocean? You also have a business to continue to employ you qualify? Therefore, we must teach public relations practitioners in the establishment of the network after the media relations for Blue Ocean approach. First: you irreplaceab