Protection of brand management.docVIP

Protection of brand management The brand image and market position to shape the establishment is completed in a series of business activities and, therefore, brand managers to act in the process of brand protection awareness and take effective measures to implement the protection of the brand. Protection measures should be determined according to the actual business of enterprises of different internal and external environment, protective measures must be different; environmental changes, and protective measures must change with it. Can not protect enough, it can not protect too, to effectively and appropriately. Generally speaking, these measures are mainly the following points. (A) the consumer demand as the center Brand protection to the consumer as the center, because the brand is not only the operator’s brand, is also a consumer brand. Brand management and consumer protection interests, preferences are closely related, if the product does not meet consumer tastes, the brand will be the market weeded out. The need to meet consumer tastes innovative products to meet changing consumer tastes. Every successful brand can not exist contrary to the objective requirements. Is what they are constantly adapting to new consumer tastes and new preferences, and was able to become a successful brand. Haier Electrical Appliances, Levi’s jeans are all hot pursuit of market trends, along with changes in consumer demand. Procter amp;amp; Gamble’s Ariel detergent in the past few years, several improvements of new products once looking from another symbol of ever-changing forms, so that current and former Persil Persil no similarities. Even in France itself can not change, brandy, whiskey is also the UK packaging and grading be adjusted continuously. Holding a tree eating a lifetime of thinking of a brand in an attempt to once and for all, not seeking work is in fact kill the brand. Renowned on the big front door, Huaqi, bee flowers, COMPAS, etc. are each leading the trend i