Puerile and the huge profits less selling.docVIP

 PAGE \* MERGEFORMAT 4 Puerile and the huge profits less selling ‘Puerile’ and ‘huge profits less selling’ is a business often use the two magic weapons, each with advantages and disadvantages, if it is used properly will allow businesses to obtain better benefits. ‘Puerile’ principle and suitable for all areas of business management, product sales alone factors that both make products light into a buyer’s market, to provide an effective supply, serve the society, resulting in overall efficiency of products, the same time, be able to give full play to promote enterprise productivity, increase production and accelerate the capital turnover rate, make an inventory of production capital is to increase corporate profits, an effective management tool. In practice, management, the ‘puerile’ principle has been widely used in the following aspects: 1, the product of vitality, but the sales into the trough, the use of small profits can be hyper customers desire to purchase in order to stimulate production and marketing aspects of the turnover, and tap the potential effectiveness of products to enable enterprises to be invincible. 2, the product is out of the market the list, no longer to pick up a multi-pin low-profit preservation principle, minimize the losses of enterprises, to gain time to develop new products. Third, the same type of product on the market more competitive, the use of small profits, lowering the ones who enjoy strategy, similar products can compete for customers, promote the enterprise product coverage, radiation rates, market share, the rate of increase. 4, new product test marketing stage in order to puerile way products enter the market as soon as possible. Diffusion effects, improve visibility and application of frequency, to establish a market reputation and credibility. 5, the market subject to macroeconomic adjustment of funds for consumption, capital shortage, the use of small profits, can quickly raise capital, attract and lead to mar