Pupating into a butterfly - Apples innovative transformation.doc

 PAGE \* MERGEFORMAT 10 Pupating into a butterfly - Apple’s innovative transformation July 24, 2005, ‘Business Week’ magazine published the Global Innovation 2005 list of 20 strong. An absolute advantage in which Apple ranked first in its support rate as high as 25% over the second 13 percentage points higher than that of 3M. The result is a Boston consulting services company in the industry survey of 940 executives around the world derived from. Apple has been ranked among the world’s most innovative companies can be described as a well-deserved. Apple’s history of the development itself is a history of innovation continued to forge ahead - that was a little bit off the mouth of God, Apple, for the call for innovation and breakthrough in humans, appears to have never attenuation charm. But in Apple’s 30-year history of innovation, has come a very long detour. Over the past 10 years, through painful trial and error and transformation, innovation mission Apple finally pupate into butterflies start fluttering in the wind market in the sky. Maverick, innovative and Health So, for Apple Apple is its maverick. In its initial phase, Apple’s pirate flag hanging in the roof, to the world declared that ‘I was different’. Apple’s corporate culture is the core of an incentive for innovation and risk-taking values. In fact, Apple has always been its own way, high-risk, or even the main trend of anti-. The company’s creed is to conduct their own invention, do not care about how people say one person can change the world. Apple has also been proud of this creative spirit. New product development to lead the fashion Based on the above belief, Apple is always the courage to deny ourselves, beyond ourselves, has introduced more stylish and more attractive new products. Today, widespread use of PC mouse, graphical interface to consumers, USB interface, laser printers, DVD recorders, color monitors with Apple’s ... ... are inextricably linked. Since the scratch, a little A